Top Toddler Games Performance in the UK, Q2 2025

In the second quarter of 2025, the toddler games category in the United Kingdom displayed varying trends across different applications on a unified platform, as analyzed by Sensor Tower.

Candy Crush Saga from King saw a peak in weekly revenue of around $1.8M in mid-April, with a subsequent decline to approximately $1.3M by the end of June. Weekly downloads showed an initial rise, peaking at 25K in mid-April, but tapered off to about 17K by the end of the quarter. Active users decreased from 985K at the start of the quarter to 761K in the final week.

Lingokids - Play and Learn by Monkimun Inc experienced stable weekly revenue, ranging from $38K to $37K towards the end of June. Downloads started at 7.8K, but saw a decline to around 4.7K by the end of the quarter. The active user count also decreased, from 17.8K to 14K.

Reading Eggs - Learn to Read from Blake eLearning showed a consistent revenue trend, finishing the quarter at $36.5K. Although downloads remained relatively low, peaking at 3.1K in mid-April, the app maintained a stable active user base, closing the quarter with 28.7K users.

Keiki Learning games for Kids by BENIPOL LIMITED had revenue fluctuations, reaching $15.7K in mid-April before dropping to $10.6K by late June. Downloads decreased from 7.3K to 4.4K over the quarter, while active users showed a slight increase, ending at 31.3K.

Kids Learning Games - Kiddopia from Kiddopia, Inc. observed a revenue increase towards the end of June, closing at around $13.7K. Downloads peaked at nearly 10K in late May, though they fell to 4.5K by the end of the quarter. Active users saw a steady trend, maintaining around 84K.

For more detailed insights and data, visit Sensor Tower.